Aneshai stood out to prospects and increased her lead conversion by 20%.
She did it by taking her in-person conversations at her conference booth and turned them into high quality relationships by remembering every little detail of their conversations.
Aneshai found herself after a long day of running a conference booth in back-to-back prospecting conversations frantically trying to remember the context of each from a few scribbles on business cards.
Details are what make or break partnerships and sales opportunities and key info was being routinely lost or forgotten.
“With Backtrack having my back, I can take notes on exactly what was said and make sure nothing slips through the cracks.”
Now she sets her laptop up at the booth, has a conversation, immediately Backtracks it, and sends it to her team to digest and follow up later.
How to have emails in booth attendees' inboxes before the leave the conference
- Setup your laptop at a booth
- Make sure Backtrack is running
- Have a conversation with an important lead
- Backtrack the recording (after asking permission of course)
- Name the backtrack the Email address of the person for future reference
- Follow up
Never forget what was said when they follow up by simply looking through Backtrack.