VCbrags, the infamous Twitter account, likes Backtrack for user interviews
This is why:
In just a split second, a user may do or say something which could be crucial in the development of a product. Those insights need to be captured in the moment and sent over to the appropriate people fast as possible.
Before Backtrack, you’d have to go back through the entire call just to find one or two key moments. That ended up being at least half an hour task.
Time was getting thrown down the drain on just discovery alone.
VCBrags can now create quick micro-Backtracks by simply and clicking and dragging the exact moment something critical is said or done.
They’ll then end up with a 1 minute recording of what just happened. This can then easily be shared with the product team as a link or automated with a Backtrack Workflow.