Turn hosted meetings into rebooking revenue

Backtrack helps event organizers capture what happened in every 1:1 meeting, quantify outcomes, and give sales teams the evidence they need to retain, rebook, and upsell sponsors.

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Great Wolf Lodge

More sales with Backtrack

Disney

More lead context in CRM

Most post-show sales conversations start with guesswork

Sponsors say they "didn't get enough value"

Sales teams rely on gut feel instead of evidence

Event teams can count meetings, but not outcomes

Rebooking gets framed around anecdotes instead of pipeline signals

Show what actually happened in every meeting

See which meetings led to next steps

Quantify signals like follow-up, booked calls, and RFP intent

Give sponsors a clearer ROI story

Equip sales teams with better retention and upsell ammo

From "How did it go?" to "Here's what happened."

Before

How was the show?

Pretty good, I think.

Not sure they got enough from the meetings.

We'll see if they renew.

After

85% of meetings had a next step

X meetings led to follow-up

Y buyers asked for more information

Z conversations progressed toward calls or RFPs

A better rebooking conversation

Organizer reports for internal teams

Sponsor-level reporting to support ROI conversations

Customer voice pulled from actual meeting conversations

Visibility into sentiment, friction, and commercial momentum

Sponsor Report

Acme Corporation

ROI Summary

Meetings with next step

Follow-up meetings

Conversations toward RFP or call

Sentiment

Positive68%
Neutral22%
Negative10%

Top Themes

Product fit

72%

Integrations

58%

Pricing

41%

Support

36%

Other

21%

Customer Voice

"Your platform is a strong fit for our needs. Let's set up a follow-up next week to review pricing and next steps."

— Director, Operations

How Backtrack Works

Turn every scheduled meeting into proof your event worked. Backtrack captures real conversations and turns them into structured data that helps your customers justify attending again.

01

Capture 1:1 meeting conversations

Backtrack devices start and stop based on each attendee’s agenda, so every planned meeting can be captured without adding work for your staff or attendees.

02

Structure the data into usable reporting

Each recording is automatically transcribed using AI tailored for hosted buyer programs and bustling venues. No note-taking, no distractions — just natural conversations.

03

Surface outcomes, sentiment, and next-step signals

Each meeting becomes a structured summary with buyer intent, objections, priorities, and next steps, making it easier for sales and marketing teams to prove the trip was worth it.

04

Arm your team for rebooking, retention, and upsell

Backtrack turns meetings into structured follow-up data that attendee marketing and sales teams can actually use, giving them a clearer view of pipeline, buyer interest, and event value.

Not just notes.

Revenue intelligence for hosted meetings.

Let's get started.

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Backtrack is an AI-powered platform that automatically records every 1:1 meeting, generates accurate transcripts and CRM-ready notes, and delivers ROI reports sponsors can use as proof—so organizers can drive rebooks with data, not vibes—across trade shows, hosted buyer events, and other 1:1 meeting programs.