Privacy Policy

Last Updated: December 9, 2022

Your privacy is important to us. This Privacy Policy (“Policy”) applies to services provided by Yac Inc. (“we”, “us”, or “Company”) and our Services, and explains what information we collect from users of our Services (a “user”, “you”, or “your”), including information that may be used to personally identify you (“Personal Information”) and how we use it. We encourage you to read the details below. This Policy applies to any visitor to or user of our Services. Any capitalized terms used herein but not defined shall have the meaning set forth in our Terms of Service, available https://useBacktrack.com/TOS.

We reserve the right to change this Policy at any time. We will notify you of any changes to this Policy by posting a new Policy to this page, and/or by sending notice to the primary email address specified in your account. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically reviewing this Policy to check for any changes. Changes to this Policy are effective when they are posted on this page. You acknowledge that your continued use of our Services after we publish or send a notice about our changes to this Policy means that the collection, use and sharing of your Personal Information is subject to the updated Policy.

Scope and Applicability

The Policy applies to your information when you visit our website or otherwise use the Services. Please note that this Policy does not apply to the extent that we process Personal Information in the role of a processor (or a comparable role such as a “service provider” in certain jurisdictions) on behalf of our Customers, including where we collect Customer Content on behalf of our Customers, or where our Customers otherwise collect, use, share or process Personal Information via our Services. Each of our Customers, not Company, controls what information about you is collected by the Services on behalf of such Customer. For detailed privacy information applicable to situations where a Customer who uses the Services is the controller, please reach out to the respective customer directly. We are not responsible for the privacy or data security practices of our Customers, which may differ from those set forth in this Privacy Policy. If not stated otherwise either in this Privacy Policy or in a separate disclosure, we process such Personal Information in the role of a processor or service provider on behalf of a Customer (and/or its affiliates), who is the responsible controller of the applicable Personal Information

What Information Do We Collect?

Information You Provide to Us

  • Account Information: To create an account for the Services or to enable certain features, we may require that you provide us with information for your account such as name, email, profile picture, password, and authentication credentials.
  • Payment Information: If you sign up for a paid subscription, we (or our payment processors) may need your billing details such as credit card information, banking information, and billing address. Your payment information, such as your payment method (valid credit card number, type, expiration date or other financial information), is collected and stored by our third party payment processing company (the "Payment Processor"), and use and storage of that information is governed by the Payment Processors applicable privacy policy. As of the Effective Date of this Privacy Policy listed below, Stripe is the Payment Processor used within the Services and its privacy policy is available at https://stripe.com/us/privacy or such other URL designated by Stripe. In order to facilitate your order transactions, we collect and store your credit card type, the last four digits of your credit card number, and expiration date, but no other financial information.
  • Clips and Other Customer Content: In using our Services, our customers submit or upload video recordings, seek user support, or provide other Customer Content (defined in our Terms of Service) to us. Our use of and processing of Customer Content is governed by our Terms of Service.
  • Other Information You Provide: We receive other information from you when you choose to interact with us in other ways, such as if you sign up for one of our webinars or newsletters, participate in a research study or event, or otherwise communicate with us.

Information We Collect Automatically

Furthermore, we may automatically collect in and through the Services the following “Technical Information”:

  • Device data: including, but not limited to, the type of device you use, data on device advertising ID’s and similar hardware qualifiers, the browser you use, your operating system.
  • Usage data: including, but not limited to, search terms entered, pages viewed, and other usage behavior identified by analytics events.
  • Network and internet information: including, but not limited to, URLs, Internet Protocol addresses, bounce rates, use of spoofing, active (TCP/IP) ports, number of sessions initiated, click streams, location information and network/Wi-Fi access points.
  • Information we collect on the use of the Services via cookies and other tracking technologies: please see the “How Do We Use Tracking Technologies” section below for more information.

Information We Receive from Third Parties

  • Third-Party Integrations: Third parties may develop their applications to interoperate with Yac. If you choose to enable an integration, the third-party may share some information about you with us to make your experience more seamless, such as your name, email, or other content or information needed to facilitate the integration. Additionally, if you sign up or login to our Services using one of our single-sign-on providers (e.g., Google, Apple, etc.), we collect authentication information provided to us by the provider to allow you to log in.
  • Marketing Information: We may receive marketing or demographic information about you from third parties or partners, for example, data about your organization or industry or other public information from sources like social media or online professional profiles. We may combine this information with other data we already have to improve your experience with our Services or inform you of Services we think may be of interest to you

How Do We Use The Information We Collect?

We use the information we collect:

  • To deliver and improve the Services and your overall user experience.
  • To protect, investigate, and deter against fraudulent, unauthorized, or illegal activity.
  • To link or combine user information with other Personal Information.
  • To compare and verify information for accuracy and update our records.
  • To email, message, or otherwise contact you with information and updates about us and the Services.
  • To respond to your comments and questions and provide customer service.
  • To send you information including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages.
  • To analyze how you use the Services with tools such as Google Analytics, HotJar and other tools to help us understand traffic patterns and know if there are problems with the Services.
  • Create targeted advertising to promote the Services and engage our users.
  • In connection with a merger, acquisition, reorganization or similar transaction.
  • When required by law or to respond to legal process.
  • To protect our users, other individual lives, and/or the rights or property of Company.
  • To maintain the security of the Services.
  • For any other purpose with your consent.


Do We Share Your Personal Information?

In addition to the specific situations discussed elsewhere in this privacy policy, we disclose personal information in the following circumstances:

  • With our corporate affiliates and subsidiaries.
  • With third parties that perform services to support our core business functions and internal operations, which may include database administrators, cloud computing services, payment processors, advertising services, and application services providers.
  • With third parties that we have partnered with, such as to jointly create and offer a product, service or joint promotion.
  • To support our audit, compliance, and corporate governance functions.
  • In connection with a change of ownership or control of all or part of our business (such as a merger, acquisition, reorganization, or bankruptcy).
  • If we have a good-faith belief that access, use, preservation, or disclosure of such information is reasonably necessary to detect or protect against fraud or security issues.
  • If required or permitted by applicable law or regulation, including laws and regulations of the United States and other countries, or in the good faith belief that such action is necessary to: (a) comply with a legal obligation or in response to a request from law enforcement or other public authorities wherever Company may do business; (b) protect and defend the rights or property of Company; (c) act in urgent circumstances to protect the personal safety of users, customers, and contractors/employees of Company or others; or (d) enforce our Terms of Service or otherwise protect against any legal liability.
  • With your consent or at your direction.

How Do We Use Tracking Technologies?

Some of the features on the Services may require the use of “cookies” - small text files that are stored on your device’s hard drive. You may delete and block all cookies from our Services, but parts of the Services may not work. We want to be open about our cookie use. The following sets out how we may use different categories of cookies and your options for managing cookie settings:


Our third party analytics services providers may use cookies and other tracking technologies to collect and store data to be used for the purposes outlined in this Privacy Policy. For example:

  • Google Analytics. We use Google Analytics to help collect and analyze certain information for the purposes discussed in this Policy. You may opt out of the use of cookies by Google Analytics at https://tools.google.com/dlpage/gaoptout.
  • Mixpanel. We use Mixpanel to help analyze how users use the site. You can prevent Mixpanel from using your information for analytics purposes by opting-out. To opt-out of Mixpanel service, please visit this page: https://mixpanel.com/optout/. For more information on what type of information Mixpanel collects, please visit the Terms of Use page of Mixpanel: https://mixpanel.com/terms/.
  • HotJar. We use HotJar to help us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. For further details, please see Hotjar’s privacy policy: https://www.hotjar.com/legal/policies/privacy/. You can opt-out Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by visiting the link: https://www.hotjar.com/policies/do-not-track/.
  • Segment. We use Segment to orchestrate where user data is sent as well as analytic events. Segment is provided by Twilio Inc. For more information on what type of information Segment collects, visit the Terms of Use page of Segment: https://segment.com/legal/terms/.


Our third-party advertising service providers may use web beacons to recognize you when you visit the Services and to help determine how you found the Services. They may also use cookies, action tags, web beacons, and/or GIF tags placed in various places on the Services and our online ads to collect information about your visit and your interaction with our ads.  To limit collection of information from mobile devices, including location data, please visit your device’s settings to set the “Limit Ad Track”, “Location Based Services,” or other similar feature on your device. You can also make choices about data collection for certain companies by visiting an industry consumer choice platform such as the NAI (https://optout.networkadvertising.org/) or DAA (https://optout.aboutads.info/). If you opt-out of interest-based ads, you will still see ads on websites you visit, but those ads will not be based on your browsing behavior.


  • Facebook. We use Facebook Pixel to customize our advertising and to serve you ads on your social media based on your browsing behavior. This allows your behavior to be tracked after you have been redirected to our Services by clicking on the Facebook ad. The Facebook Pixel stores a cookie on your device to enable us to measure the effectiveness of Facebook ads for statistical and market research purposes. We do not have access to the information collected through the Facebook Pixel. However, the information collected via the Facebook Pixel is also stored and processed by Facebook. Facebook may link this information to your Facebook account and also use it for its own promotional purposes in accordance with Facebook's Data Usage Policy: https://www.facebook.com/privacy/policy. The Facebook Pixel also allows Facebook and its partners to show you advertisements on and outside of Facebook. You can opt-out of displaying Facebook ads and sharing by visiting your Facebook Ad Settings, and you can clear and control the information third parties share with Facebook in your Off-Facebook Activity page. If you do not have a Facebook account, you can opt-out of Facebook ads through the Digital Advertising Alliance.

How Do We Secure Your Personal Information?

We take reasonable steps to protect your Personal Information against unauthorized access, alteration, disclosure, misuse, or destruction. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure.  The safety and security of your Personal Information also depends on you. If you have an account with us, you are responsible for keeping your membership details confidential. Your account is protected by your account password and we urge you to take steps to keep your Personal Information safe by not disclosing your password and by logging out of your account after each use. We further protect your Personal Information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology. However, these measures do not guarantee that your Personal Information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using the Services, you acknowledge that you understand and agree to assume these risks.

Data Retention

We retain your Personal Information while your account is in existence or as needed to provide the Services to you. This includes data you or others provided to us and data generated or inferred from your use of the Services. Please note that we may retain information that is otherwise deleted in anonymized and aggregated form, in archived or backup copies as required pursuant to records retention obligations, or otherwise as required by law. We may retain an archived copy of your records as required by law or for legitimate business purposes.

Managing Your Privacy

All users may submit requests regarding their Personal Information that has been collected directly by Company as described in this Privacy Policy by contacting us at email [email protected]. If your Personal Information has been collected by us on behalf of a Customer and you wish to exercise any rights you may have under applicable data protection laws, please inquire with the applicable Customer directly.


We may use some of the information we collect for marketing purposes, including to send you promotional communications about new Company features, products, events, or other opportunities. If you wish to stop receiving these communications or to opt out of use of your information for these purposes, please follow the opt-out instructions, such as clicking "Unsubscribe" (or similar opt-out language) in those communications. You may also change your marketing email preferences via your account settings.


Data Retention

We will retain your Personal Information for as long as is reasonable or appropriate for the purposes set out in this Privacy Policy. We will also retain and use your Personal Information to the extent necessary or reasonable to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain certain Technical Information for internal analysis purposes or to improve the functionality of our Services


Links to Third Party Websites

We may provide links to other websites. We have no control over these websites and they are subject to their own terms of use and privacy policies. As such, we do not endorse and are not responsible for the availability of, or for any content, advertising, products, or other materials on or available from, these third party websites.

By using the Services, you agree that we will not be liable for any damage or loss caused by your use of or reliance on any content, advertising, products, or other materials on or available from these third party websites.

How We Respond to Do Not Track Signals

Your browser settings may allow you to automatically transmit a Do Not Track signal to websites and other online services you visit. We do not alter our practices when we receive a Do Not Track signal from a visitor’s browser because we do not track our visitors to provide targeted advertising. To find out more about Do Not Track, please visit http://www.allaboutdnt.com.

Children Under 16

The Services are not directed to individuals who are under age of sixteen (16) and we do not solicit nor knowingly collect Personal Information from children under the age of sixteen (16). If you believe that we have unknowingly collected any Personal Information from someone under the age of sixteen (16), please contact us immediately at [email protected] and the information will be deleted.

Third Party Direct Marketing

We currently do not share Personal Information with third parties for their direct marketing purposes without your consent.

A Note to Users Outside the United States

Our Company is based in the United States The Services are controlled and operated by us from the United States and are not intended to subject us to the laws or jurisdiction of any state, country or territory other than that of the laws of the country(ies) where the Services are controlled. Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Services you consent to the transfer of information to countries outside of your country of residence, including the United States which may have data protection rules that are different from those of your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your Personal Information.

Contact Us

If you have any questions about this Policy, your Personal Information, or the Services, you can contact [email protected].