This Privacy Policy describes how Yac Inc. ("Yac," "we", "us" or "our") handles personal information that we collect through our websites and mobile applications that link to it, including the Backtrack app described at usebacktrack.com (collectively, the “Service”), as well as through our marketing and other activities described in this Privacy Policy. 

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PLEASE NOTE: IF YOU SUBSCRIBE TO THE SERVICES FOR A SUBSCRIPTION TERM, THEN YOUR SUBSCRIPTION AND THIS AGREEMENT WILL BE AUTOMATICALLY RENEWED FOR SUCCESSIVE BILLING PERIODS AT OUR THEN-CURRENT PRICING FOR SUCH SERVICES UNLESS YOU OPT OUT OF THE AUTO-RENEWAL IN ACCORDANCE WITH SECTION 7 BELOW.

PLEASE NOTE: THAT SECTION 15 OF THIS AGREEMENT CONTAINS AN ARBITRATION AGREEMENT THAT REQUIRES MOST DISPUTES BETWEEN US TO BE RESOLVED ON AN INDIVIDUAL, NON-CLASS ACTION BASIS THROUGH BINDING AND FINAL ARBITRATION INSTEAD OF IN COURT. SEE SECTION 15 FOR MORE INFORMATION REGARDING THIS ARBITRATION CLAUSE AND HOW TO OPT OUT.

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Backtrack app users: When you use the Backtrack app, note that recording: 

• begins as soon as you grant the app access to your microphone; 
• remains in progress at any time the red dot at the top of the app is flashing or the app indicates that recording is in progress; 
• does not stop when you navigate to other screens or apps; and
• can be transcribed only for the “backtrack length” specified in your settings but recordings may be retained for the period described in the Security and Retention section below.

Individuals in the EEA/UK: See our Notice to European users for information about your personal information and data protection rights. 

If you have any questions or concerns about this Privacy Policy, please contact us.

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‍Introduction

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Yac Inc. ("Yac," "we", "us" or "our"), our service providers, and advertising partners use the following technologies to automatically collect information through our websites and mobile applications, including the Backtrack app described at https://usebacktrack.com/ (collectively, the “Service”) and in connection with our marketing activities:

• Cookies. Cookies are text files that websites store on a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of tracking user activity and patterns, helping the visitor navigate between pages efficiently, remembering preferences, improving the visitor’s browsing experience, and enabling functionality (e.g., chatbots), analytics, and targeted advertising.  Cookies used on our site include cookies that we serve as well as cookies served by third parties that we work with to enable the services they provide, such as analytics services that track traffic and usage, and advertising services that serve and measure targeted ads.  Some are stored only for the duration of a user session and others are stored long enough to recognize you and collect data from multiple sessions over time.  You can learn more about cookies and how to control them at www.allaboutcookies.org. 
• Pixels. Also known as web beacons or clear GIFs, pixels are embedded in software code or invisibly in image files within web pages or HTML formatted emails and used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked, typically to compile statistics about usage of websites and the success of marketing campaigns. We may use pixels to collect information about your interactions with our email messages, such as the links you click on and whether you open or forward a message, the date and time of these interactions and the device you use to read emails.
• Software development kits, or SDKs.  These are used to incorporate third party computer code into our Service that allows our service providers or advertising partners to collect data directly from our Service for a variety of purposes, including to provide us with analytics regarding the use of our Service, to add features or functionality to our Service, or to facilitate and measure the effectiveness of online advertising.
• Session replay. We use third party software code to record users’ interactions with the Services in a manner that allows us to watch and analyze visual reconstructions of those user sessions. The replays include users’ clicks, mobile app touches, mouse movements, scrolls, and keystrokes/key touches during those sessions. These replays help us diagnose usability problems and identify areas for improvement. One of the providers of this technology is Hotjar, which you can learn about here: https://www.hotjar.com.
• Chatbot features.  The Service provides users with chatbots that users can use to get information and support. We and the third parties that support these features monitor and record the information you submit to the chat to enable the chat and for the other purposes described in our Privacy Notice. When you use these features, you are not communicating with a human.

The categories of data collected by these technologies are described in more detail in the automatic collection section of our Privacy Policy.  

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Cookies

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The categories of cookies and other technologies used on the Service include:

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• Strictly Necessary. These technologies are necessary for the website to function and cannot be disabled without disrupting basic site functionality.
• Analytics. Analytics technologies allow us to count visits and traffic sources and analyze user activity so we can measure and improve the performance of our sites. They help us to know which pages are the most and least popular and see how visitors move around the sites.
• Advertising.  Advertising cookies/pixels are set by our advertising partners to collect information about your use of the site, our communications, and other online services over time and with different browsers and devices. They use this information to show you ads online that they think will interest you and to measure their performance.  

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The specific cookies used on the Services are as follows:

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1. Name of the Cookie

2. Category and Purpose

‍3. Duration of Cookie Storage

4. Who Serves the Cookie

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lastExternalReferrer

Detects how the user reached the website by registering their last URL.

Persistent: 1 day

Facebook

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lastExternalReferrerTime

Detects how the user reached the website by registering their last URL.

Persistent: 1 day

Facebook

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_fbp

Targeting: Used by Facebook to deliver advertisements.

Persistent: 90 days

Facebook

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_ga

Performance: Calculates visitor, session, and campaign data for site analytics reports.

Persistent: 2 years

Google

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test_cookie

Targeting: Used to check if the user’s browser supports cookies.

Persistent: 1 day

Google

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CONSENT

Targeting: Detects if the visitor has accepted the marketing category in the cookie banner.

Persistent: 2 years

Google

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NID

Targeting: Profiles user interests and aligns ads with content on pages where customer ads appear.

Persistent: 180 days

Google

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_hjSession_{site_id}

Holds current session data. Ensures subsequent requests in the session window are attributed to the same session.

30 minutes (extended on user activity)

Hotjar

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_reb2bgeo

The visitor's geographical location.

Session

RB2B

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_reb2bloaded

Indicates whether the script loaded for the visitor.

Session

RB2B

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_reb2bsessionID

The visitor's RB2B session ID.

Persistent: 1 day

RB2B

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_reb2buid

The visitor's RB2B user ID.

Persistent: 180 days

RB2B

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VISITOR_INFO1_LIVE

Targeting: Tracks user preferences for YouTube videos embedded in sites.

Session

YouTube

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YSC

Targeting: Registers a unique ID to keep statistics of videos viewed by the user.

Persistent: 1 day

YouTube

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TESTCOOKIESENABLED

Used to check if the user’s browser supports cookies.

Persistent: 1 year

YouTube

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_hjSession_#

Statistics: Collects statistics on the visitor's visits to the website, such as the number of visits.

Persistent: 1 year

Hotjar

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_hjSessionUser_#

Statistics: Collects statistics on the visitor's visits to the website.

Persistent: 1 year

Hotjar

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hjActiveViewportIds

Statistics: Contains an ID string on the current session.

Session

Hotjar

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hjViewportId

Statistics: Saves the user's screen size to adjust image sizes.

Persistent: 1 day

Hotjar

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yt-player-headers-readable

Performance: Determines the optimal video quality.

Session

YouTube

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iU5q-!O9@$

Marketing: Registers a unique ID to keep statistics of what videos have been seen.

Session

YouTube

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LAST_RESULT_ENTRY_KEY

Marketing: Used to track user’s interaction with embedded content.

Session

YouTube

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remote_sid

Necessary: Implements YouTube video functionality.

Persistent: 1 day

YouTube

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requests

Marketing: Used to track user’s interaction with embedded content.

Persistent: 1 day

YouTube

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ServiceWorkerLogsDatabase#SWHealthLog

Necessary: Implements YouTube video functionality.

Session

YouTube

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YtIdbMeta#databases

Marketing: Used to track user’s interaction with embedded content.

Session

YouTube

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yt-remote-cast-available

Stores the user's video player preferences using embedded YouTube video.

Persistent: 1 day

YouTube

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yt-remote-cast-installed

Stores the user's video player preferences using embedded YouTube video.

Persistent: 1 day

YouTube

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yt-remote-connected-devices

Stores the user's video player preferences using embedded YouTube video.

Session

YouTube

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Your Choices

You can decide not to accept cookies or other technologies. If you do not accept our cookies or other technologies, you may experience some inconvenience in your use of the Service. For example, we may not be able to recognize your computer or mobile device, you may need to log in every time you visit our Sites, or certain features of the Sites may not work.  Your choices for managing cookies include:

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• Browser settings. Most browsers let you reject cookies, clear cookies and browser web storage, prevent pixels/clear gifs from loading, and block javascript software code. To do this, follow the instructions in your browser settings.
• Google Analytics.  You can find out more information about Google Analytics and learn how prevent the use of Google Analytics relating to your use of our Sites here: https://tools.google.com/dlpage/gaoptout
• Industry opt-out tools. You can opt out of receiving targeted ads on websites through members of the Network Advertising Initiative by clicking here or the Digital Advertising Alliance by clicking here. You can also opt out of receiving targeted advertising in mobile apps through participating members of the Digital Advertising Alliance by using the AppChoices mobile app. Please note that we may work with companies that offer their own opt-out mechanisms and may not participate in these opt-out programs.
• Flash “cookies”.  You can manage and control Flash cookies through the settings in Adobe Flash Player. Adobe provides tools to manage Flash cookies through the Flash Player Settings Manager. Please note that disabling Flash cookies may affect the functionality of some features on our websites.

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For more information about how we collect, use, and share your personal information, see our Privacy Policy.

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Changes

The technologies we use may change from time to time and this notice is subject to change at any time. 

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Questions

If you have any questions about this Cookie Notice, please contact us at [email protected].

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