Backtrack automatically turns live event conversations into notes and reports that wows bosses.
Backtrack solves two problems that cost teams money after every event: salespeople forget details and can’t track outcomes, and organizers have to sell rebooking without proof. Developed by Yac Inc., Backtrack captures in-person event conversations and turns them into searchable notes, stats, and ROI reports—making sales follow-up and event rebooking 10x easier.
Backtrack captures in-person event conversations and turns them into accurate, AI notes—transcripts, summaries, action items, and CRM-ready—so reps can remember what was said, follow up fast, and see the stats that matter (meetings captured, leads created, follow-up rate, pipeline signals, and top topics). For organizers, Backtrack makes rebooking 10x easier by generating ROI reports that show what happened at the event and what it produced, giving marketers the evidence they need to justify spend and renew with confidence instead of flying blind.
“Isn’t it amazing?! I used it at MIC and plan to use it at IMEX Frankfurt!”
-Karen Gonzales, IAEE
Other testimonials:
Backtrack is not publicly available for download. For more information and how to see a demo, visit usebacktrack.com/contact.
About Backtrack:
Backtrack is a leading event meeting recorder designed to capture the essence of every professional discussion and digest it into an ROI report with AI notes. With advanced AI features and a commitment to revolutionizing productivity, we’ve empowered 100,000+ professionals to never miss a beat in their meetings.
Backtrack Origin Story:
After failing to wow investors in Silicone Valley in 2018, the founders of Yac turned to each other and said, "Wow, I wish we could have recorded that". On the plane ride home with no capital investment (yet), the team began to build the first version of Backtrack, an audio recorder to capture meetings from the past. Backtrack was soon put on the shelf for the parent company's flagship product, Yac, as it quickly raised venture capital funding of upwards of $10,000,000 with the likes of GGV Capital and Slack. In late 2023, the team transformed Backtrack into an ROI powerhouse for exhibitors when the team found people were using the tool to remember 1:1 conversations.
Backtrack Accolades:
#1 in Mac App Store in 10+ countries
Top 10 in Mac App Store in 50+ countries
#2 on Product Hunt of the day
Media Contact:
Hunter McKinley
CEO, Co-Founder
[email protected]
Backtrack is an AI-powered platform that automatically records, transcribes, and analyzes meetings at trade shows and events, delivering CRM-ready notes and actionable insights to boost recall, follow-up rates, and sales effectiveness.
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