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Backtrack: The First AI Booth Sales Assistant For Exhibitors
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Backtrack, the world’s first retroactive audio recording app designed specifically for trade show booths, is now available to transform the way professionals capture and recall crucial business interactions with the power of AI. Developed by Yac Inc., Backtrack addresses the common challenge of forgetting vital information gathered during trade shows, conferences, and networking events.

The $21 billion events industry faces a significant gap that presents a massive opportunity to create a new category of tech: Conversation Capture.Traditional lead capture apps often fail to deliver ROI, leading to inconsistent exhibitor experiences and dissatisfaction. Attendees frequently provide false information, struggle with user experience, and circumvent these apps by using LinkedIn or business cards.

Studies show that 90% of information is forgotten within a week, and only 22% of exhibitors follow up with leads. Backtrack changes the game by ensuring critical details are captured and seamlessly entered into CRMs with a single click. This enables automatic follow-ups and enhances overall event ROI. By reliably capturing conversations, filtering valuable interactions, and
gathering contact info—including LinkedIn details—with a single click, Backtrack revolutionizes lead management.

Backtrack’s mission is to empower event professionals with tools that enhance efficiency and accuracy in information retention, maximizing ROI. Backtrack is a tool that runs privately and locally in the background, ready to capture and save past conversation on-demand. From there, snap a photo of a business card, scan a QR code on LinkedIn, or input an email address, and Backtrack will automate the entire process to create a link that provides an AI-generated summary and transcription of the conversation.

Key Features of Backtrack:
Instant Retroactive Audio History Capture: Records and saves the last 5-20 minutes of conversations on-demand.

Auto Deletes None-Important Conversations: Backtrack continuously runs in the background and will not save any retroactive conversations until told to explicitly to save for privacy's sake.

Locally stored: All audio history is stored locally, and securely on-device until a user decides to upload or share. Recordings are never live-streamed to the Internet.

AI-Powered Transcripts/Summaries: Provides near-instant summaries and transcriptions so people never have to take notes.
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AI-Powered Scanning: Business cards & LinkedIn QR codes are able to be scanned and analyzed without any typing required.

CRM Integration: Seamlessly uploads information to your CRM, automating follow-up processes and manual data entry.


Testimonials:
"Backtrack has transformed how I manage my trade show
interactions," says Sarah from Tech Innovators. "No more lost leads or
forgotten details."

“Backtrack for me is an insurance policy. It is a LIFE SAVER,” says James from Activision, highlighting the app’s essential role in capturing important details effortlessly.
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Backtrack is available for download on iOS and Mac platforms with Android coming soon. For more information and to download the app, visit usebacktrack.com.


About Backtrack:
Backtrack is a leading event meeting recorder designed to capture the essence of every professional discussion, whether planned or impromptu. With advanced AI features and a commitment to revolutionizing productivity, we’ve empowered 50,000+ professionals to never miss a beat in their meetings.


Backtrack Origin Story:
After failing to wow investors in Silicone Valley in 2018, the founders of Yac turned to each other and said, "Wow, I wish we could have recorded that". On the plane ride home with no capital investment (yet), the team began to build the first version of Backtrack, an audio recorder to capture meetings from the past. Backtrack was soon put on the shelf for the parent company's flagship product, Yac, as it quickly raised venture capital funding of upwards of $10,000,000 with the likes of GGV Capital and Slack. In late 2023, the team transformed Backtrack into an ROI powerhouse for exhibitors when the team found people were using the tool to remember booth conversations.


Backtrack Accolades:
#1 in Mac App Store in 10+ countries
Top 10 in Mac App Store in 50+ countries
#2 on Product Hunt of the day


Media Contact:
Hunter McKinley
CEO, Co-Founder
[email protected]