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Free download
The event industry toolkit you didn't know you needed.
Templates, guides and playbooks for organizers and sponsors — built from real hosted buyer experience.
Hosted Buyer Bible — the complete organizer guide
Sponsorship pitch deck template + pricing framework
Event ROI calculator for sponsors
Pre-event, on-site & post-event checklists
SPONSOR
Sponsorship Resources
Backtrack offers brands a powerful way to generate new revenue by integrating sponsor visibility directly into the attendee and exhibitor experience. The following sponsorship placements are designed to deliver high-impact exposure throughout the lifecycle of every hosted-buyer or 1:1 meeting.
Backtrack One Pagers
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Event Sponsorship Templates
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Event Breaks Music Library
Premium Sponsor Placement
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A locked, centrally positioned logo displayed on the Backtrack screen
This placement remains visible for the entire duration of each meeting
The sponsor's logo never dims, ensuring uninterrupted brand visibility for both buyer and seller
Ideal for premium, exclusive sponsors seeking maximum exposure
Transition Screen Ads
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A full-page sponsor graphic is displayed on all devices during the transition time between meetings
Visible at the end of every meeting and during the walk-time to the next appointment
Multiple sponsors can rotate through this position
Organizers can set the transition time depending on event needs
High-frequency impressions due to repeated display across all meetings
Backtrack Report Sponsorship
How to Sell Sponsorships
01
Compare how much it costs to have 1 meeting at your show. Multiply that by how many meetings you're estimated to have. Then tell them the total cost to be in every meeting then compare that to the cost you are proposing.
02
To be in all meetings at our show is $2,200,000. We're only asking for $500,000 to have your logo and XYZ
03
Ask questions about their ROI — if you sell a three year contract with your biggest sponsor how much is that worth?
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Backtrack is an AI-powered platform that automatically records every 1:1 meeting, generates accurate transcripts and CRM-ready notes, and delivers ROI reports sponsors can use as proof—so organizers can drive rebooks with data, not vibes—across trade shows, hosted buyer events, and other 1:1 meeting programs.