Chapter 

13

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Hosted Buyer Bible

How to Create More Value Worth Charging For

Table setup, printed schedules, power access, and introductions. The details that separate premium hosted buyer events from average ones.

Table setup standards

  • White tablecloths only — black shows dust too easily
  • Flowers on every table — bonus if they are real with water
  • Branded pens at every seat
  • Free water on every table in glass cups — not plastic
  • Have quality control standards for what people bring — some bring elaborate setups. Set expectations in advance.
  • No cheap tablecloths — ever

Schedule enforcement

  • "Walkers" enforce meeting times on the floor
  • Cluster people's meetings — making them walk back and forth is a sign of lack of organization and care

Printed schedules

  • Print out schedules for every person at every seat — everyone always asks "who am I meeting again?"
  • Bonus points if you put a blurb next to each person: title, company bio

Power and presentations

  • 47% of meetings have presentations — power access matters
  • Be careful — wires look messy on tables and floors, lots of tripping hazards
  • Consider power banks — bonus points if they are sponsored
  • iPads and Windows tablets rule presentations — 46% of presentations use a tablet. Try giving them power.

Make introductions

People who make introductions to life-changing people will naturally make others feel inclined to help them in return. The value equation starts to become more about the master connector at the top — they see the value before they've even been asked for sponsorship.

In this chapter