How to Create More Value Worth Charging For
Table setup, printed schedules, power access, and introductions. The details that separate premium hosted buyer events from average ones.
Table setup standards
- White tablecloths only — black shows dust too easily
- Flowers on every table — bonus if they are real with water
- Branded pens at every seat
- Free water on every table in glass cups — not plastic
- Have quality control standards for what people bring — some bring elaborate setups. Set expectations in advance.
- No cheap tablecloths — ever
Schedule enforcement
- "Walkers" enforce meeting times on the floor
- Cluster people's meetings — making them walk back and forth is a sign of lack of organization and care
Printed schedules
- Print out schedules for every person at every seat — everyone always asks "who am I meeting again?"
- Bonus points if you put a blurb next to each person: title, company bio
Power and presentations
- 47% of meetings have presentations — power access matters
- Be careful — wires look messy on tables and floors, lots of tripping hazards
- Consider power banks — bonus points if they are sponsored
- iPads and Windows tablets rule presentations — 46% of presentations use a tablet. Try giving them power.
Make introductions
People who make introductions to life-changing people will naturally make others feel inclined to help them in return. The value equation starts to become more about the master connector at the top — they see the value before they've even been asked for sponsorship.
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