Collect feedback aggressively

• Ask for reviews after each meeting, after each day, or after the event
• Any bad reviews — call them personally. Not an email. A call.
• It's not just about this race — it's preparing for the next one. Good feedback means easier returns. Bad feedback means they can improve. No feedback leaves it all up to chance.

Who gets removed

• No-showers = gone. No exceptions.
• Buyers who sell to sellers = gone
• Sellers who nobody wants to buy from = gone
• Buyers who don't buy — especially big brands who take advantage of their logo to get free flights
• The "scan so I can say I was here" types

Better survey questions

Don't ask "yes or no" questions — ask "how much" questions to get real data.

• Wrong: "Did you like their pitch?" → 98% say yes. Boring data.
• Right: "How much did you like their pitch?" → Shows 84% thought it was average. Big difference.

The format of your question determines the quality of insight you receive. Scale questions always beat binary ones.

Track results long-term

• The best organizers hold mini interviews after meetings to see how likely buyers are to sign
• This basically guarantees signed contracts
• You can charge 100x the price for meetings and do a fraction of the number of buyers/sellers if you focus on this
• Follow up 3–6 months post-show to verify that "I will sign" buyers actually signed